Planters | Print & Social

Peanut Butter Doug is Mr. Peanut's personal stunt nut. He gets crushed, bashed and smushed in order to create peanut butter. This campaign shows Doug creating new and interesting peanut butter mixes.

One of two serial ads.  

The other of the two serial ads. 

This is a peanut butter coupon people could download later. 

After some success with the campaign, this single page ad was produced. A few others made their way out into the world, but I didn't have anything to do with them.