IKEA wanted to promote their Soft Toy giveaway on Facebook.

We created a Super Mario Brothers 3 inspired game for their fans to enjoy.

The copy at the top of the Facebook app reads*:
"IKEA Soft Toys are cute and cuddly. When you buy one, in-store or online, IKEA donates a dollar to education programs supported by Save the Children and UNICEF."

*I'm aware that the first sentence repeats itself. I should be getting new copies soon!