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Smirnoff
Last fall, Smirnoff was trying to figure out how to greet new fans on the heels of a multi-million dollar media buy. With little time and no budget (I know, never happens), we put together a Facebook app that gave fans the option of placing themselves in Smirnoff ads.

Make Your Choice
If you like Smirnoff, say it loud and say it proud! We've been beating the world's most expensive vodkas in taste tests around the country — but its really what you think that counts.

































Toast Your Choices and Win
People all over the country are choosing Smirnoff — and they're proud of it. If you're as proud as they are, upload your photo and win a chance to be the face of Smirnoff.

Be the Face of Smirnoff
Win a chance to be the face of Smirnoff's "I Choose" campaign. Just upload a pic and...that's it! You'll be on your way to winning 15 MB of fame. Enter.

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